Crafting Your Purpose Story - Episode 5

Feb 23, 2023

How To Craft Your Purpose Story Using Kindra Hall's Framework from Stories that Stick

Have you ever struggled to articulate your purpose or mission in a way that truly resonates with others? Crafting a compelling purpose story can be a game-changer in both your personal and professional life. In her book, Stories that Stick, Kindra Hall provides a framework for crafting purpose stories that connect with others on a deeper level.

Unfortunately, many people struggle with crafting purpose stories that truly resonate with their audience. Here are some common reasons why:

Reason #1: Lack of clarity around their purpose or mission

Reason #2: Difficulty translating their purpose into a relatable story

Reason #3: Fear of vulnerability and sharing personal experiences

Reason #4: Inability to connect their purpose with their audience's needs and desires

But fear not! You can overcome these obstacles and craft a purpose story that truly resonates with your audience.

Step 1:

Get clear on your purpose or mission To craft a compelling purpose story, you must first have a clear understanding of your purpose or mission. Spend some time reflecting on what motivates and drives you. Ask yourself what you're passionate about and what impact you want to make. Once you have a clear understanding of your purpose, you can begin crafting a story that aligns with it.

Step 2:

Translate your purpose into a relatable story Many people struggle with translating their purpose into a story that resonates with their audience. The key here is to find a relatable and compelling way to share your purpose. One way to do this is to use personal experiences to illustrate your purpose. Share a story that exemplifies your purpose and the impact it has had on your life or the lives of others. This will help your audience connect with your purpose on a deeper level.

Step 3:

Connect your purpose with your audience's needs and desires The final step in crafting a purpose story is to connect your purpose with your audience's needs and desires. You can do this by identifying what your audience is struggling with and showing how your purpose can help them overcome those struggles. This will make your purpose story more relevant and compelling to your audience.

By following these steps and using Kindra Hall's framework from Stories that Stick, you can craft a purpose story that resonates with your audience and helps you achieve your goals. So go ahead and start crafting your purpose story today!

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