Personal Branding On LinkedIn - Episode 8

Welcome to The Thumbody Show, Episode 8, where we're all about spreading the power of one-of-a-kindness. Our mission is to empower individuals to make a positive impact in the world using their unique gifts and talents. Today, we are going to talk about a topic that's essential to making connections, The Magic Secret to Building Your Personal Brand on LinkedIn.

Statistics show that less than 3% of LinkedIn users are regularly posting and engaging with content. But there's a secret to unlocking the power of LinkedIn and establishing yourself as Thumbody on the platform. It all starts with shifting your mindset from just posting your resume to using LinkedIn as a tool for building relationships, sharing valuable insights, and establishing yourself as an authority in your field.

Reason #1: Treating LinkedIn as a resume database

One reason why people struggle with building their personal brand on LinkedIn is that they view it solely as a place to post their resume and forget about it. But that approach won't get you very far. LinkedIn is a thriving social media platform with more than 900 million users. By actively engaging with your network and sharing valuable content that showcases your expertise, you can attract new business opportunities, connect with other entrepreneurs and investors, and establish yourself as an authority in your field.

Reason #2: Lack of clarity in your profile

Another reason people struggle to build their personal brand on LinkedIn is the lack of clarity in their profile. Your LinkedIn profile is your personal billboard. It should grab people's attention and leave a lasting impression. To create a strong profile, highlight your unique skills, experience, and values. One way to make your profile stand out is by crafting a compelling headline that tells people who you are and what you do.

Reason #3: Lack of valuable content

Sharing valuable content that showcases your expertise and thought leadership is another way to build your personal brand on LinkedIn. Your content should offer insights and perspectives that your audience hasn't seen before. Just like a magician revealing a new trick, your content should be engaging and thought-provoking.

Reason #4: Failure to engage with your network

Perhaps the most important aspect of personal branding on LinkedIn is engaging with your network. Just like a magician engaging with their audience, you need to actively participate in conversations, comment on other people's posts, and share your own insights and experiences.

Here's how you can build your personal brand on LinkedIn, step by step:

Step 1: Shift your mindset

The first step in building your personal brand on LinkedIn is to shift your mindset. Instead of treating LinkedIn as just a place to post your resume, think of it as a magical tool for building relationships, sharing valuable insights, and establishing yourself as Thumbody on LinkedIn.

Step 2: Create a strong profile

Create a strong profile that highlights your unique skills, experience, and values. Think of your profile as your personal billboard - it should grab people's attention and leave a lasting impression. Craft a compelling headline that tells people who you are and what you do.

Step 3: Share valuable content

Sharing valuable content that showcases your expertise and thought leadership is another way to build your personal brand on LinkedIn. Your content should offer insights and perspectives that your audience hasn't seen before.

Step 4: Engage with your network

Engage with your network by actively participating in conversations, commenting on other people's posts, and sharing your own insights and experiences. This is how you can establish yourself as an authority in your field and attract new business opportunities.

In this episode, we've explored the secrets of successful entrepreneurship on LinkedIn. We've heard from LinkedIn expert Kenneth Nel, who shared his secret tip on how LinkedIn is a whole new world when you decide to peek behind the curtain. 

So there you have it, the magic secret to building your personal brand on LinkedIn. Remember, it's all about shifting your mindset and engaging with your network. Don't be afraid to showcase your expertise and share valuable content. And most importantly, be authentic and true to yourself.

If you need more help with building your personal brand on LinkedIn, be sure to check out Kenneth Nel's 10-Point LinkedIn Action Plan. And stay tuned for our next episode, where we'll dive deeper into what makes a great LinkedIn profile.

Thanks for tuning in to The Thumbody Show. Remember, you are Thumbody special and you have the power to make a positive impact in the world. See you next time!

If you'd like to connect with Kenneth Nel, you can reach him here: 

Kenneth Nel on LinkedIn

10-point LinkedIn action plan (Website)