Crafting Your Value or Transformation Story - Episode 4Feb 16, 2023
Are you struggling to effectively communicate the value of your product or service to potential customers? Well, you're in luck because today we're going to teach you how to craft a value story using the techniques outlined in Kindra Hall's book, Stories that Stick.
By learning how to write a value story, you'll be able to effectively communicate the pain points your product or service solves, and the benefits that come with using it. Not only will this make it easier for potential customers to understand the value of your offering, but it will also make it more likely for them to convert into paying customers.
Unfortunately, many people struggle to effectively communicate the value of their product or service. The primary reason for this is that they fail to clearly identify and articulate the customer's pain points. Other reasons include:
Reason #1: Focusing too much on features rather than benefits
Reason #2: Not clearly articulating the problem or pain point the customer is experiencing
Reason #3: Not clearly articulating the solution or how the product or service solves the problem
Reason #4: Not providing a clear call to action
But don't worry, we're here to help you overcome these common obstacles and craft a value story that sticks. Here's how:
Step 1: Identify the customer's pain points
In this first step, it's important to clearly understand and identify the problem or pain point your customer is experiencing. Once you understand their pain, you can then craft a story that addresses it. To help you identify the customer's pain points, try asking yourself these questions: What problem does the customer have? What are they trying to accomplish? What obstacles are they facing?
Step 2: Articulate the solution
Now that you've identified the customer's pain points, it's time to clearly articulate how your product or service solves their problem. Make sure to focus on the benefits and not just the features. For example, rather than saying "Our product has X feature," say "Our product allows you to do Y, which will ultimately lead to Z benefit."
Step 3: Provide a clear call to action
In this final step, it's important to give the reader a clear call to action. This could be to schedule a demo, download a free trial, or make a purchase. By providing a clear call to action, you're giving the reader the opportunity to take the next step and experience the benefits of your product or service for themselves.
By following these steps, you'll be well on your way to crafting a value story that effectively communicates the pain points your product or service solves and the benefits that come with using it. And remember, always keep the customer at the center of your story. Happy storytelling!
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To access templates and resources for crafting your own value or transformation story, use your membership card to descramble the following URL: https://www.jimigibson.com/INYHR
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