Content Strategy: Master the Hub and Spoke Approach - Episode 30

Aug 17, 2023

Hello Thumbody enthusiast,

In today's newsletter, I'm going to explain how you can master the "Hub and Spoke" approach to amplify your content strategy. This approach can help you maximize your reach, cater to different audience preferences, and keep your main content platform at the center of it all. The benefits? More visibility, higher audience engagement, and a well-rounded personal brand narrative.

Unfortunately, many entrepreneurs and content creators are yet to embrace this approach.

Primary reason: Lack of understanding

Many aren't aware of this strategy, or even if they are, they struggle to understand how to effectively implement it. This leads to missed opportunities for enhancing their content's reach and impact. Here are a few other reasons:

  • They believe their main platform is sufficient
  • They aren't familiar with the nuances of different platforms
  • They fear that creating tailored content for each platform is time-consuming
  • They struggle to create a cohesive narrative across multiple platforms

But here's the good news: I'm going to explain how you can overcome all these hurdles and master the Hub and Spoke approach to content strategy.

Here's how, step by step:

Step 1: Identify Your Hub and Spokes

Your Hub is your main platform where you deliver your most in-depth content. It could be your blog, podcast, YouTube channel, or even a webinar series. Your Spokes are the platforms where you promote your main content—LinkedIn, Instagram, Facebook, X, or others. Identifying these is vital for the successful implementation of this strategy.

For example, let's say you host a podcast called "The Power of Storytelling in Business". This is your Hub. Your Spokes could include a LinkedIn page where you share related articles, an Instagram account where you post behind-the-scenes content, and an X handle where you engage with your audience on related topics.

Step 2: Create Spoke-specific Content

One common mistake many make is to merely replicate their Hub content across all Spokes. Each platform has its unique dynamics, and your content should reflect that. For instance, your LinkedIn audience might appreciate a thought-provoking article, while your Instagram followers might prefer a related personal anecdote.

Consider a scenario where you just launched a new episode on your podcast (the Hub). You could share an insightful article on LinkedIn exploring how storytelling has evolved within the business sector. On Instagram, you could share a personal anecdote from your early entrepreneurial days when you first understood the power of storytelling in business.

Step 3: Direct Your Audience Back to the Hub

Your Hub is the main act of your show, and your Spokes should guide your audience back to it. At the end of every Spoke content, prompt your audience to check out the main content on your Hub for a deeper dive.

So when you share that personal anecdote on Instagram, you can conclude with a line like, "For a deeper understanding of the power of storytelling in business, check out the latest episode of my podcast". Similarly, your LinkedIn article could end with, "For more insights, listen to the latest episode of 'The Power of Storytelling in Business'".

Implementing this step-by-step approach will help you create a diverse range of content across multiple platforms while driving traffic back to your main content. You'll not only increase your reach but also enhance audience engagement.

Embrace the power of the "Hub and Spoke" approach and let your content shine brighter.

Stay Unique, 

Jimi Gibson


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