Personal Branding On LinkedIn: Content Secrets- Episode 10

Mar 30, 2023

How To Guide: Creating Engaging LinkedIn Content

In this guide, we will explain how to create engaging LinkedIn content. We will provide 5 tips that focus on how to optimize your LinkedIn content to make it more engaging, entertaining, and ultimately boost your personal brand.

Primary Reason:

The purpose of this guide is to help you stand out from the crowd and make deeper connections with your audience on LinkedIn.

Reasons why people struggle to create engaging content on LinkedIn:

  1. Lack of personality and humor in their content.
  2. Not nurturing their posts to encourage engagement.
  3. Posting content that is too long or too short.
  4. Not including triggers, scroll stoppers, hashtags, and calls-to-action in their posts.
  5. Not engaging with their audience within the first 90 minutes after posting.

Here's how, step by step:

Step 1: Make it Personal.

Sharing personal stories and including selfies in your posts can help people get to know you and connect with you on a deeper level, which can have a significant impact on your personal brand.

Step 2: Nurture Your Own Post for Better Results.

Responding to comments on your posts within the first 12 hours can increase engagement and interaction with your audience, which can boost your personal brand.

Step 3: Ideal Post Length.

Keeping your post between 1,200 and 1,600 characters can help keep your audience engaged and reading your content, which can lead to better results for your personal brand.

Step 4: Ingredients for the Perfect Post.

Using a trigger in the first 3 lines, including a scroll stopper, writing at least 8 lines of text, using hashtags, and including a call-to-action can make your post more appealing and engaging, which can have a positive impact on your personal brand.

Step 5: The First 90 Minutes is Where the Magic Happens.

Engaging with your audience in the first 90 minutes after posting can help increase your reach and boost engagement, which can have a significant impact on your personal brand.

Making it Personal

Let's face it, LinkedIn can be a little boring sometimes. But that doesn't mean your posts have to be dry and dull. By injecting a bit of personality and humor into your content, you can stand out from the crowd and make deeper connections with your audience.

One way to do this is by sharing personal stories. Share a story about how you overcame a challenge, a funny experience you had at work, or even a personal accomplishment. This will help your audience connect with you on a deeper level and see you as more than just a name and a job title.

Another way to make your LinkedIn content more engaging is by including selfies. Including a selfie with your post shows that there's a real person behind the content. It humanizes your brand and makes you more relatable to your audience.

Nurture Your Own Post for Better Results

Responding to comments on your posts within the first 12 hours shows your audience that you care about their thoughts and opinions. It also keeps the conversation going and encourages even more interaction, which can have a big impact on your personal brand.

Ideal Post Length

Keeping your post between 1,200 and 1,600 characters can help keep your audience engaged and reading your content, which can lead to better results for your personal brand. Longer posts can be intimidating to read and shorter posts may not provide enough context.

Ingredients for the Perfect Post

Using a trigger in the first 3 lines, including a scroll stopper, writing at least 8 lines of text, using hashtags, and including a call-to-action can make your post more appealing and engaging, which can have a positive impact on your personal brand. A trigger is a statement or question that grabs your audience's attention.

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