Crafting Your Value or Transformation Story
I'm your host, Jimi Gibson, and today we're going to be talking about something that's a game changer in storytelling. Today, we are going to be learning how to craft your Value Story or Transformation Story. Without this story, your ideal customer won’t have a clue as to why they should buy from you.
And stick around until the end, I’ve got a magic trick to close the show!
If you’ve listened to the last 2 episodes, you’ll know, I recently read this book called "Stories that Stick" by Kindra Hall, and it really got me thinking about how important it is to have a good value story in order to connect with your ideal customer.
The framework that she lays out in the book is really simple, but powerful. It's called the "Normal, Explosion, New Normal" framework.